Marketing
What is Call to Action?

A call to action (CTA) is a marketing term that refers to a statement or action that encourages the user to take a specific action. CTAs can be found on websites, social media, email marketing campaigns, and other marketing materials. In this article,... read more

Marketing
Why should content be unique?

In the world of content marketing, the phrase "content is king" has become something of a cliché. But as with many clichés, there is a kernel of truth in this statement. Unique and valuable content is a critical component of any successful digital... read more

CRM
CRM software for IT companies

In the modern world of IT, managing projects and keeping track of client relationships can be a daunting task. This is why CRM (Customer Relationship Management) software has become an essential tool for IT companies. With CRM software, companies can... read more

Marketing
Why is it worth being SMART?

Setting goals is a critical part of any marketing strategy, but it's not enough to simply set goals. You need to set SMART goals that are specific, measurable, achievable, relevant, and time-bound. In this article, we'll explore why it's worth being... read more

Marketing
How to promote an online store?

In the digital age, having an online store is essential for any business looking to reach a wider audience and increase sales. However, simply having an online store is not enough. You need to promote it effectively to ensure that your target audience... read more

CRM
CRM – more than just an offer program

Customer Relationship Management, or CRM, is an essential tool for businesses looking to manage their interactions with customers effectively. While CRM is often associated with offer programs and customer loyalty programs, it is much more than that. In... read more

Management
Bootstrapping: what is it?

Starting a business requires funding, but not all entrepreneurs have access to venture capital or other forms of funding. In recent years, a new approach to funding has emerged - bootstrapping. In this article, we'll explore what bootstrapping is and why... read more