5 major e-shop usability errors that can make you lose customers

Published: 15.09.22Marketing
5 major e-shop usability errors that can make you lose customers

An e-commerce website’s usability is a critical factor in determining its success. If the website is difficult to navigate, slow to load, or confusing to use, it can quickly turn potential customers away. Here are five major e-shop usability errors that can make you lose customers:

Poor Site Navigation

Navigation is one of the most important aspects of e-commerce website usability. If the navigation is confusing or difficult to use, customers will quickly become frustrated and leave the site. Navigation should be intuitive and easy to understand, with clear categories and subcategories that guide customers to the products they are looking for.

Slow Loading Speeds

Customers expect e-commerce websites to load quickly. If the site takes too long to load, customers will likely move on to a competitor’s site. Slow loading speeds can be caused by a number of factors, such as poor hosting or large file sizes. To prevent slow loading speeds, make sure to optimize images and videos and choose a reliable hosting provider.

Complicated Checkout Process

A complicated checkout process can be a major barrier to completing a purchase. Customers should be able to quickly and easily add items to their cart, review their order, and complete the checkout process. Avoid asking for too much information or requiring too many steps, as this can lead to cart abandonment.

Lack of Mobile Optimization

More and more customers are using mobile devices to shop online. If your e-commerce website is not optimized for mobile devices, you could be losing potential customers. Make sure that your website is responsive and mobile-friendly, with easy-to-use navigation and a streamlined checkout process.

Poor Product Descriptions

Product descriptions are an essential component of e-commerce website usability. If the product descriptions are lacking or unclear, customers may not have enough information to make an informed purchase decision. Product descriptions should be clear, detailed, and provide customers with all the information they need to make a purchase.

In conclusion, e-shop usability is crucial for attracting and retaining customers. To prevent losing customers, make sure that your website has clear navigation, fast loading speeds, a streamlined checkout process, mobile optimization, and detailed product descriptions. By addressing these major usability errors, you can improve the customer experience and increase conversions.

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Author Avatar Sebastian Czubak

Chief Operating Officer. Responsible for overseeing all aspects of the company's operational activities. He has extensive experience in the CRM software industry and successfully leads teams in product development, marketing, sales, and customer service. He is responsible for building knowledge and awareness of Firmao among customers.

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