Content recycling – what is it?

Published: 12.01.23Marketing

Content recycling is the practice of repurposing existing content to create new content. This can involve taking an old blog post, for example, and turning it into a podcast episode or video. Content recycling is becoming increasingly popular as businesses look for ways to save time and resources while still creating high-quality content.

There are many benefits to content recycling. For one, it can help to extend the life of existing content, ensuring that it continues to provide value to your audience long after it was originally published. It can also help to improve search engine rankings by targeting different keywords and phrases.

In addition, content recycling can help to streamline your content creation process by eliminating the need to create new content from scratch. This can be especially beneficial for businesses with limited resources or a small team.

To get started with content recycling, it is important to have a clear understanding of your target audience and the types of content they prefer. You should also have a plan for repurposing your existing content, whether that involves turning blog posts into videos or using old social media posts to create an eBook.

Overall, content recycling can be a valuable tool for businesses looking to improve their content marketing efforts and get more value from their existing content.

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Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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