Digital marketing – what is it?

Published: 15.02.23Marketing
Digital marketing - what is it and do you need it?

Digital marketing refers to the practice of using digital channels, such as search engines, social media, email, and websites, to promote and sell products or services. Digital marketing has become increasingly important in recent years as more people use the internet to research and purchase products and services. In this article, we will explore what digital marketing is, why it is important, and how businesses can use it to grow their business.

What is Digital Marketing?

Digital marketing is a broad term that encompasses a variety of tactics and strategies used to promote products or services online. These can include:

  1. Search Engine Optimization (SEO): This involves optimizing a website to rank higher in search engine results pages (SERPs), with the goal of driving more traffic to the site.
  2. Pay-per-click (PPC) Advertising: This involves placing ads on search engines or social media platforms and paying each time a user clicks on an ad.
  3. Social Media Marketing: This involves promoting products or services through social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
  4. Email Marketing: This involves sending promotional messages to a targeted audience via email.
  5. Content Marketing: This involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Why is Digital Marketing Important?

Digital marketing is important for several reasons:

  1. Increased Visibility: Digital marketing can help businesses to reach a wider audience and increase their visibility online, making it easier for potential customers to find them.
  2. Cost-Effective: Digital marketing can be more cost-effective than traditional marketing methods, such as print or television advertising.
  3. Targeted: Digital marketing allows businesses to target specific audiences based on their demographics, interests, and behaviors, making it easier to reach the right people at the right time.
  4. Measurable: Digital marketing allows businesses to track and measure the effectiveness of their marketing campaigns, providing valuable data to inform future marketing strategies.

How Can Businesses Use Digital Marketing?

Businesses can use digital marketing in a variety of ways, depending on their goals and objectives. Here are some key strategies to consider:

  1. Develop a Website: A website is a crucial component of any digital marketing strategy, as it serves as a central hub for all online marketing activities.
  2. Optimize for Search Engines: By optimizing a website for search engines, businesses can increase their visibility and attract more traffic to their site.
  3. Use Social Media: Social media can be a powerful tool for reaching and engaging with potential customers.
  4. Use Email Marketing: Email marketing can be an effective way to reach a targeted audience and build relationships with customers.
  5. Create Content: Creating high-quality, valuable content can help to attract and retain a clearly defined audience.


Digital marketing is a powerful tool for businesses looking to reach and engage with customers online. By using a combination of tactics and strategies, businesses can increase their visibility, target specific audiences, and measure the effectiveness of their marketing campaigns. With the right approach, businesses can use digital marketing to grow their business and achieve their goals.

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Author Avatar Damian Janicki

Customer Success Manager. An expert with years of experience in customer service. Firmao has no secrets from him. Thanks to continuous work with customers, he knows perfectly well what problems companies face without the right software.

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