Learn about the good practices of using e-mail marketing

Published: 10.10.22Marketing
Do you believe in the effectiveness of mailing? Learn about the good practices of using e-mail marketing

Email marketing is a powerful tool for businesses to connect with their customers, build relationships, and drive sales. However, there are good practices that businesses should follow to ensure their email marketing campaigns are effective and don’t damage their brand reputation. In this article, we will discuss the best practices for using email marketing.

Build a Quality Email List

The foundation of any effective email marketing campaign is a quality email list. You should never purchase email lists or use email addresses that have not opted in to receive emails from your business. Instead, build your email list by offering valuable content or incentives that encourage visitors to sign up for your newsletter or emails.

Use a Compelling Subject Line

The subject line is the first thing your subscribers will see in their inbox, so it’s important to make it compelling. Use a subject line that clearly communicates the content of the email and entices subscribers to open it. Avoid using clickbait or deceptive subject lines, as they can damage your brand reputation and lead to unsubscribes.

Personalize Your Emails

Personalizing your emails can significantly improve open rates and click-through rates. Use your subscriber’s name in the email and segment your list to send targeted content that’s relevant to their interests and behaviors.

Provide Valuable Content

The content of your email should provide value to your subscribers. Use a mix of promotional and informative content to keep your subscribers engaged and interested. Avoid using too many sales pitches or making your emails too promotional, as this can lead to unsubscribes.

Include a Clear Call-to-Action

Every email you send should have a clear call-to-action that encourages subscribers to take action, such as making a purchase or visiting your website. Use a clear and compelling call-to-action button or link to make it easy for subscribers to take action.

Optimize for Mobile

Mobile optimization is crucial for email marketing, as more than half of all emails are opened on mobile devices. Use a responsive email design that adjusts to the size of the screen and ensure that your emails load quickly and are easy to read on mobile devices.

Test and Optimize

Finally, test and optimize your email marketing campaigns regularly. Use A/B testing to test different subject lines, content, and calls-to-action to see what works best for your audience. Use the data to optimize your email marketing campaigns and improve your results.


In conclusion, email marketing is a powerful tool for businesses to connect with their customers, build relationships, and drive sales. By following these best practices, businesses can create effective email marketing campaigns that provide value to their subscribers and drive results. Build a quality email list, use a compelling subject line, personalize your emails, provide valuable content, include a clear call-to-action, optimize for mobile, and test and optimize your campaigns regularly. By following these best practices, businesses can create successful email marketing campaigns that drive results and help grow their business.

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Author Avatar Sebastian Czubak

Chief Operating Officer. Responsible for overseeing all aspects of the company's operational activities. He has extensive experience in the CRM software industry and successfully leads teams in product development, marketing, sales, and customer service. He is responsible for building knowledge and awareness of Firmao among customers.

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