Interactive content refers to any type of content that requires active participation from the viewer, rather than just passive consumption. This can include quizzes, polls, surveys, games, calculators, and interactive videos, among other types of content.
The goal of interactive content is to engage the viewer and encourage them to interact with the content, rather than simply passively consuming it. This can help to increase engagement, retention, and conversion rates, as well as providing valuable data and insights into customer preferences and behavior.
Interactive content can be used in a variety of contexts, from marketing and advertising to education and training. It can be used to enhance user experience, increase brand awareness, and provide valuable insights into customer preferences and behavior.
Overall, interactive content is an effective way to engage viewers and create more immersive and memorable experiences. By incorporating interactive elements into their content, businesses can increase engagement, build brand awareness, and gain valuable insights into customer behavior.
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