Online store: where to start?

Published: 08.02.23Marketing
Online store - how and where to start?

In today’s digital age, starting an online store is easier than ever before. With the rise of e-commerce platforms and online marketplaces, anyone can start selling products online. However, with so many options available, it can be difficult to know where to start. In this article, we’ll explore how and where to start your online store.

Choose Your Niche

The first step in starting an online store is to choose your niche. This involves identifying a specific market or product category that you want to focus on. Consider your interests and expertise, as well as the needs of your target audience.

Conduct Market Research

Once you have chosen your niche, it’s important to conduct market research. This involves analyzing your target audience, identifying your competitors, and understanding the demand for your products. Use tools like Google Trends, Amazon Bestsellers, and social media analytics to gather data and insights.

Choose Your E-commerce Platform

There are several e-commerce platforms to choose from, including Shopify, WooCommerce, and BigCommerce. Consider the features and pricing of each platform, as well as the level of customization and control you want over your store.

Set Up Your Online Store

Once you have chosen your e-commerce platform, it’s time to set up your online store. This involves choosing a domain name, designing your website, and setting up your product listings. Consider using high-quality product images and detailed product descriptions to showcase your products.

Choose Your Payment Gateway

A payment gateway is a tool that allows you to accept payments from customers online. Choose a payment gateway that is secure, reliable, and easy to use. Popular options include PayPal, Stripe, and Square.

Launch Your Online Store

Once your online store is set up and your payment gateway is in place, it’s time to launch your store. Promote your store on social media and other marketing channels to drive traffic and generate sales.


Starting an online store can be a rewarding and profitable venture. By choosing your niche, conducting market research, choosing the right e-commerce platform, setting up your online store, choosing your payment gateway, and launching your store, you can create a successful online business. Remember to focus on providing high-quality products and excellent customer service to build a loyal customer base.

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Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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