What is website positioning?

Published: 23.08.22Marketing
What is website positioning?

Website positioning, also known as search engine optimization (SEO), is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

The goal of website positioning is to increase the visibility of a website in search engine results pages, driving more organic traffic to the site. This is achieved through a combination of on-page optimization, such as optimizing the website’s content, meta tags, and internal linking structure, as well as off-page optimization, which involves building high-quality backlinks to the website from reputable sources.

Website positioning can be broken down into two main categories: white hat SEO and black hat SEO. White hat SEO techniques are ethical and adhere to search engine guidelines, while black hat SEO techniques are unethical and violate search engine guidelines, potentially resulting in penalties or even a ban from search engines.

Website positioning is essential for businesses looking to increase their online visibility and attract more traffic to their website. By ranking higher in search engine results pages, businesses can increase their brand awareness, generate more leads, and ultimately increase their sales and revenue.

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Author Avatar Łukasz Magierowicz

Key Account Manager. Supports customers in the implementation and configuration process of the Firmao system. He has extensive knowledge of CRM systems. He collaborates with customers to understand their needs and help customize the system to their specific requirements.

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