Modern CRM (Customer Relationship Management) systems are designed to meet the needs of today’s businesses. Here are some of the features of new generation CRM systems:

1. Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are being increasingly integrated into CRM systems, providing better insights into customer behavior and preferences. This can help organizations to tailor their marketing and sales efforts to meet the specific needs of their customers.
2. Mobile Compatibility: Modern CRM systems are designed to be mobile-friendly, allowing users to access the system from anywhere, at any time. This can help sales teams to access customer information on the go, making it easier to close deals and provide better service.
3. Social Media Integration: Social media has become an important channel for customer engagement, and modern CRM systems are designed to integrate with social media platforms such as Facebook, Twitter, and LinkedIn. This can help organizations to track social media interactions and respond to customer inquiries and complaints.
4. Predictive Analytics: Predictive analytics is a feature of modern CRM systems that can help organizations to identify trends and patterns in customer behavior. This can help businesses to predict customer needs and preferences, allowing them to tailor their marketing and sales efforts more effectively.
5. Cloud-Based Architecture: Modern CRM systems are increasingly being designed with cloud-based architecture, allowing organizations to store and access customer data from anywhere, at any time. This can help businesses to reduce costs and improve efficiency.

Overall, modern CRM systems are designed to be more intelligent, mobile-friendly, social media integrated, predictive, and cloud-based. These features can help organizations to improve their ability to manage customer relationships and provide better service to their customers.

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