Marketing
PPC campaign – what is it?

Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows businesses to place ads on search engine results pages (SERPs), social media platforms, and other websites. PPC campaigns are a cost-effective and efficient way to drive targeted... read more

Management
Who is the Product Owner?

In the software development industry, the role of a Product Owner has become increasingly important in recent years. The Product Owner is responsible for the overall success of a project by ensuring that the product meets the needs of the customer and... read more

Marketing
7 ways to build customer relationships

Building strong customer relationships is essential for the success of any business. Strong customer relationships can help businesses to retain customers, generate repeat business, and build brand loyalty. In this article, we'll explore seven ways to... read more

Sales
Rigid or flexible sales process?

Sales processes are essential for any business that wants to sell its products or services effectively. The sales process outlines the steps that a sales team must follow to identify, engage, and close deals with potential customers. In this article,... read more

Management
Optimization of the sales process

Optimizing your sales process is essential for the success of your business. An optimized sales process can help you to streamline your sales efforts, improve efficiency, and generate more revenue. In this article, we'll explore some key strategies for... read more

Marketing
What is a brand? How to create a brand?

A brand is much more than just a logo or a name. It is the sum total of all the experiences that a customer has with a company, product, or service. A strong brand is built on a foundation of trust, credibility, and consistency, and can be the key to... read more

Marketing
How to improve customer engagement?

Customer engagement is an essential part of building long-term relationships with your customers. It involves interacting with customers on a regular basis, building trust and loyalty, and creating a positive customer experience. In this article, we will... read more