Marketing
How to effectively run a company blog?

Running a company blog can be a powerful way to increase your brand’s online presence and connect with your audience. However, creating and maintaining a successful blog takes time, effort, and a well-defined strategy. Here are some tips on how to... read more

CRM
CRM: modern sales and marketing management

Customer relationship management (CRM) has become an essential tool for modern sales and marketing management. A CRM system is a software that enables businesses to manage customer relationships by tracking interactions with customers and prospects,... read more

CRM
3 ways to use CRM in marketing

CRM (Customer Relationship Management) systems are widely used by sales teams to manage customer interactions, but they are also highly beneficial for marketing teams. A CRM system can help marketing teams personalize their campaigns, nurture leads, and... read more

CRM
Knowledge base in the CRM system

A knowledge base is a centralized system that stores information and knowledge about a particular subject. In the context of customer relationship management (CRM), a knowledge base can be used to store information about products, services, customer... read more

Sales
7 stages in a sales cycle

The sales cycle refers to the process of selling a product or service from the initial contact with a potential customer to closing the deal. Every business has its own unique sales cycle, but there are common stages that most sales cycles share. In this... read more

Marketing
Referral marketing – what is it?

Referral marketing, also known as word-of-mouth marketing, is a type of marketing that involves encouraging and incentivizing customers to promote a company's products or services to their friends, family, and acquaintances. In essence, referral... read more