CRM
CRM – more than just an offer program

Customer Relationship Management, or CRM, is an essential tool for businesses looking to manage their interactions with customers effectively. While CRM is often associated with offer programs and customer loyalty programs, it is much more than that. In... read more

Management
What is change management?

Change management is the process of planning, implementing, and managing changes in an organization to improve performance, increase efficiency, or adapt to new circumstances. It involves identifying the need for change, developing a plan to implement... read more

Marketing
Word-of-mouth marketing

Word-of-mouth marketing (WOMM) is a type of marketing strategy that relies on the recommendations and endorsements of satisfied customers to promote a product or service. It is a form of unpaid or earned advertising, and it can be highly effective in... read more

Management
How to motivate employees?

Motivation is one of the most important factors in employee productivity and job satisfaction. As a manager or business owner, it's your responsibility to keep your employees motivated and engaged in their work. Here are some tips on how to motivate your... read more

CRM
Why is it worth using CRM for teamwork?

In today's fast-paced business world, teamwork is a crucial component for any company's success. With various departments and employees working together, it's essential to have a system that can streamline communication and collaboration. That's where... read more

Sales
Trends in B2B sales management

The world of sales is constantly evolving, and it is essential for businesses to stay ahead of the curve to remain competitive. This is especially true in the B2B sector, where sales cycles are typically longer and more complex. In recent years, there... read more

Sales
5 things you need to do to start selling

Starting a business and selling your product or service can be an exciting but overwhelming experience. If you're just starting out, it can be challenging to know where to begin. In this article, we'll explore five things you need to do to start selling... read more

Management
How to turn the goal into action?

Setting goals is the first step towards achieving success. However, turning those goals into action is a crucial next step. Often, people fail to turn their goals into reality because they don't know how to execute them. In this article, we will discuss... read more

CRM
Discover the benefits of CRM

Customer Relationship Management, or CRM, is a powerful tool that enables businesses to effectively manage their interactions with customers and leads. It provides a comprehensive view of customer interactions and helps businesses track customer behavior... read more