E-commerce system or a self-built store – what solution is worth choosing?

Published: 18.03.23Sales
E-commerce system or a self-built store - what solution is worth choosing?

In today’s digital age, setting up an online store is easier than ever. However, when it comes to choosing the right e-commerce system or building your own store from scratch, it can be difficult to know which solution is the best fit for your business. In this article, we’ll explore the pros and cons of both options to help you make an informed decision.

E-commerce Systems

E-commerce systems like Shopify, WooCommerce, and BigCommerce offer a turnkey solution for setting up an online store. They provide templates, hosting, and a suite of tools to help you manage your store, process payments, and handle shipping and inventory.


  1. Easy to Use: E-commerce systems are designed to be user-friendly, with drag-and-drop interfaces and intuitive dashboards.
  2. Customizable: E-commerce systems provide a range of templates and themes that can be customized to match your brand.
  3. Built-in Tools: E-commerce systems come with a range of built-in tools, such as payment gateways, shipping integrations, and marketing features.
  4. Security: E-commerce systems typically offer secure hosting, SSL certificates, and other security features to keep your store and customer data safe.


  1. Limited Control: E-commerce systems can be limiting in terms of design and functionality. You may not be able to fully customize your store or integrate certain third-party tools.
  2. Monthly Fees: E-commerce systems typically charge monthly fees, which can add up over time.
  3. Transaction Fees: E-commerce systems often charge transaction fees on top of payment processing fees.

Self-Built Store

Building your own online store from scratch gives you complete control over the design and functionality of your store. You can use a website builder or hire a developer to create a custom solution that meets your specific needs.


  1. Complete Control: Building your own store gives you complete control over the design, functionality, and features of your store.
  2. Flexibility: You can integrate any third-party tools or services you want, giving you greater flexibility than with an e-commerce system.
  3. Cost-effective: Building your own store can be cost-effective in the long run, as you won’t have to pay monthly fees to an e-commerce system provider.


  1. Technical Knowledge: Building your own store requires technical knowledge, which may be outside the skillset of many business owners.
  2. Time-consuming: Building your own store can be time-consuming, especially if you’re not familiar with web development.
  3. Security: Building your own store requires you to take care of security measures, such as SSL certificates and hosting, on your own.


Choosing between an e-commerce system and a self-built store depends on your specific needs and goals. If you’re looking for an easy-to-use, customizable, and secure solution, an e-commerce system may be the best fit. However, if you require complete control and flexibility, and have the technical expertise to build and maintain your own store, a self-built solution may be the better choice.

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