Online store – how to get started and how to increase conversion

Published: 19.06.22Sales
Online store - how to get started and how to increase conversion

Starting an online store can be a daunting task, but with the right approach, it can be an exciting and profitable venture. Here are some tips to help you get started:

  1. Choose the right platform: Select a platform that suits your needs, budget, and level of expertise. There are many options available such as Shopify, WooCommerce, and BigCommerce.
  2. Design your store: Your online store’s design should be visually appealing, user-friendly, and optimized for mobile devices.
  3. Set up your products: Add your products to your store, including images, descriptions, and pricing. Organize your products into categories to make it easier for customers to find what they’re looking for.
  4. Choose a payment gateway: Integrate a payment gateway that is trusted and secure, such as PayPal or Stripe.
  5. Promote your store: Use social media and online advertising to drive traffic to your store. Leverage email marketing and influencer partnerships to build brand awareness and drive sales.

To increase conversion rates, you need to focus on optimizing the customer experience. Some key tactics include simplifying the checkout process, offering free shipping or discounts, and providing excellent customer service. By keeping your customers happy, you can increase the chances of repeat purchases and positive reviews, which can ultimately lead to increased revenue and growth for your online store.

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Author Avatar Łukasz Magierowicz

Key Account Manager. Supports customers in the implementation and configuration process of the Firmao system. He has extensive knowledge of CRM systems. He collaborates with customers to understand their needs and help customize the system to their specific requirements.

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