Marketing
What is Content Gap?

Content gap is a term used in content marketing to refer to the difference between the content on a website and the content that its target audience is searching for online. The idea behind content gap analysis is to identify topics or keywords that... read more

Marketing
Product offer – how to design it?

Designing a compelling product offer is a crucial aspect of any business. An excellent product offer can increase sales, boost customer loyalty, and make your brand more memorable. To design a compelling product offer, there are a few key things to... read more

Marketing
What is Ambient Marketing?

Ambient marketing, also known as ambient advertising, is a marketing strategy that uses creative and unconventional methods to promote a product or service. This form of marketing aims to capture the attention of consumers in unexpected places and... read more