CRM
Customer segmentation

Customer segmentation is the process of dividing a company's customer base into groups based on shared characteristics or behaviors. This process enables companies to better understand their customers, tailor their marketing efforts, and provide better... read more

CRM
3 types of CRM systems

Customer relationship management (CRM) systems are essential for managing customer interactions, improving customer satisfaction, and increasing sales. There are three main types of CRM systems: operational, analytical, and collaborative. In this... read more

CRM
ERP vs CRM similarities and differences

ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) are two essential business software systems that help organizations manage different aspects of their operations. While both systems play a critical role in business... read more

CRM
Work with CRM using good practices

Customer Relationship Management (CRM) systems have become an essential tool for managing customer data and interactions, and are widely used across businesses of all sizes and industries. However, simply implementing a CRM system is not enough to... read more

CRM
CRM: modern sales and marketing management

Customer relationship management (CRM) has become an essential tool for modern sales and marketing management. A CRM system is a software that enables businesses to manage customer relationships by tracking interactions with customers and prospects,... read more

CRM
3 ways to use CRM in marketing

CRM (Customer Relationship Management) systems are widely used by sales teams to manage customer interactions, but they are also highly beneficial for marketing teams. A CRM system can help marketing teams personalize their campaigns, nurture leads, and... read more