Marketing strategy is a way of using the marketing potential and tactics of the company itself on the market, in order to successfully achieve its objectives.
In fact, it is the actions of the company implemented in accordance with the marketing strategy that is the way to achieve success.
Every company should have a marketing strategy to implement effective actions leading to success in the evolving market situation.
What is it?
In the literature, the concept of marketing strategy is defined in a similar way as corporate strategy. In fact, the company’s strategy concerns the whole organization, while the marketing strategy is focused on a narrower range of problems. It mainly covers interactions occurring at the point of contact between the company and the market.
It is worth underlining, however, that while planning the marketing strategy for a particular product or a selected offer of the company, or a marketing campaign, the strategy of the company should be taken into account, in particular the brand development strategies. But returning to the main question – what is the marketing strategy?
What is a marketing strategy?
A marketing strategy – is a package of clearly defined rules of action and activities that the company must meet in order to effectively manage its business and achieve profit maximization in the market.
This means that the marketing strategy is a set of the most advantageous resources for achieving the marketing objectives of the company. Marketing strategy allows, among other things, to take advantage of opportunities on the market, reduce risks and market threats, and achieve a competitive advantage.