Before implementing a CRM system, the company should carefully consider what effects should be expected, because the implementation process itself is not the easiest one, and the benefits that the company expects to achieve are not immediately noticeable.
It is also worth remembering that CRM may not always be an optimal solution for a given company.
The main barriers to be expected include:
- market barriers – the number of customers in a given market, the emotional baggage of the product, i.e. how consumers perceive it, limited access to customers,
- organizational barriers – low awareness of change planning, reluctance to introduce changes,
- financial barriers – implementing a CRM strategy is a costly investment.