AdBlock – how can advertisers avoid it?

Published: 06.04.23Marketing

Adblock is a popular tool used by internet users to block online ads, which can be a major problem for advertisers who rely on ads to reach their target audience. However, there are several strategies that advertisers can use to avoid Adblock and reach their audience effectively.

One strategy is to create ads that are less intrusive and more user-friendly. For example, instead of using pop-up ads or auto-play videos, advertisers can create static or animated banner ads that blend seamlessly into the website or app’s design. This type of ad is less likely to be blocked by Adblock and is more likely to be noticed and clicked on by users.

Another strategy is to use native advertising, which involves creating ads that match the look and feel of the content on the website or app. Native ads are less likely to be blocked by Adblock because they are integrated into the user experience, rather than being a disruptive interruption.

Finally, advertisers can also consider using influencer marketing or sponsored content to reach their target audience. By partnering with popular influencers or creating engaging sponsored content, advertisers can reach their audience in a more authentic and engaging way, without relying on traditional ads.

In conclusion, Adblock can be a major challenge for advertisers, but by creating less intrusive ads, using native advertising, and leveraging influencer marketing, advertisers can reach their audience effectively and avoid being blocked by Adblock.


Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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