What are digital ad frauds in online advertising and how to identify them?

Published: 27.03.23Marketing
What are digital ad frauds in online advertising and how to identify them?

Digital ad fraud is a significant problem in the online advertising industry. It refers to the fraudulent activities that are committed to generate false impressions or clicks on digital ads, thereby increasing the costs for advertisers and reducing the effectiveness of their campaigns. Here are some of the most common types of digital ad fraud and how to identify them:

  1. Click Fraud: This occurs when bots or humans click on an ad with no intention of making a purchase. To identify click fraud, advertisers can monitor their click-through rates (CTR) and track the IP addresses of clicks to identify any unusual patterns or sources.
  2. Impression Fraud: This occurs when ads are shown to bots or non-human traffic instead of real people. Advertisers can use third-party verification services to check if their ads are being served to real people.
  3. Domain Spoofing: This occurs when fraudsters fake the website where the ad is being displayed, to trick advertisers into paying for ad impressions on a fake website. Advertisers can use domain verification services to check the authenticity of the website where their ads are being displayed.
  4. Ad Stacking: This occurs when multiple ads are stacked on top of each other, with only the top ad being visible to the user. Advertisers can use viewability measurement tools to ensure that their ads are being displayed in the right format and at the right position.
  5. Bot Traffic: This occurs when bots or automated programs generate fake clicks or impressions on ads. Advertisers can use bot detection tools to identify any bot traffic and exclude it from their ad campaigns.

In conclusion, digital ad fraud is a serious issue in online advertising that can result in significant losses for advertisers. By understanding the types of ad fraud and implementing appropriate measures to detect and prevent them, advertisers can protect their campaigns and ensure that their ads are being seen by real people.

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Author Avatar Łukasz Magierowicz

Key Account Manager. Supports customers in the implementation and configuration process of the Firmao system. He has extensive knowledge of CRM systems. He collaborates with customers to understand their needs and help customize the system to their specific requirements.

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