How to carry out desk reseach?

Published: 07.08.22Marketing
How to carry out desk reseach - 8 most important steps

Desk research, also known as secondary research, is the process of gathering information from existing sources, such as books, articles, reports, and online resources. Here are eight important steps to follow when carrying out desk research:

  1. Define the research question: Start by defining the research question or problem you want to address. This will help you focus your search and identify relevant sources.
  2. Identify keywords: Identify keywords related to your research question, and use them to search for relevant sources. Use search engines and online databases to find relevant articles and reports.
  3. Evaluate sources: Evaluate the quality and reliability of sources before using them in your research. Look for sources that are reputable, peer-reviewed, and up-to-date.
  4. Organize your sources: Organize your sources into a systematic and logical structure. Use a reference management tool to keep track of your sources and citations.
  5. Analyze your sources: Analyze the information you gather from your sources and identify key themes, trends, and patterns. Use this information to develop your research question further.
  6. Synthesize information: Synthesize the information you gather from different sources to create a comprehensive and coherent picture of your research topic.
  7. Draw conclusions: Use the information you gather and analyze to draw conclusions and make recommendations. Make sure your conclusions are based on solid evidence and logical reasoning.
  8. Communicate your findings: Communicate your findings clearly and effectively, using tables, charts, and graphs to illustrate key points. Make sure your report is well-structured and easy to follow.

In conclusion, desk research is an essential part of the research process, and following these eight steps can help you conduct thorough and effective research. By defining your research question, identifying keywords, evaluating sources, organizing your sources, analyzing information, synthesizing information, drawing conclusions, and communicating your findings effectively, you can carry out successful desk research.

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Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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