How to get customer opinions and recommendations?

Published: 29.10.22Marketing
How to get customer opinions and recommendations?

Customer opinions and recommendations can provide valuable insights into the success of your business and help you make improvements to better serve your customers. In this article, we will discuss some effective strategies for getting customer opinions and recommendations.

Conduct Surveys

Surveys are a great way to get feedback from your customers. They can provide valuable insights into customer satisfaction, preferences, and areas for improvement. Surveys can be conducted through various channels, such as email, social media, or on your website. Keep the survey short and easy to complete to encourage more responses.

Ask for Reviews

Reviews can also provide valuable feedback from customers. Ask customers to leave reviews on your website or third-party review sites like Yelp or Google My Business. Encourage them to be honest and provide detailed feedback about their experience with your business.

Monitor Social Media

Social media can provide real-time feedback from customers. Monitor your social media accounts and look for comments or messages from customers. Respond promptly to their inquiries or concerns and ask for their feedback. This can help improve customer satisfaction and show that you value their opinions.

Hold Focus Groups

Focus groups are a more in-depth way to get customer feedback. Invite a small group of customers to participate in a discussion about your business or products. This can provide more detailed feedback and insights into customer preferences.

Offer Incentives

Offering incentives can encourage customers to provide feedback. Offer a discount or free product in exchange for completing a survey or leaving a review. This can increase the number of responses and provide more valuable feedback.


In conclusion, getting customer opinions and recommendations is crucial for improving your business and serving your customers better. Conducting surveys, asking for reviews, monitoring social media, holding focus groups, and offering incentives are effective strategies for getting feedback from customers. By following these best practices, you can get valuable insights into customer satisfaction and make improvements to better serve your customers.

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Author Avatar Damian Janicki

Customer Success Manager. An expert with years of experience in customer service. Firmao has no secrets from him. Thanks to continuous work with customers, he knows perfectly well what problems companies face without the right software.

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