SSL certificate on your website

Published: 10.02.23Marketing
SSL certificate on your website - Google will appreciate it

SSL (Secure Sockets Layer) is a protocol used for securing data transmissions between a user’s web browser and a website’s server. An SSL certificate is a digital certificate that provides authentication and encryption, ensuring that all data sent between the user and the website remains private and secure. In recent years, Google has placed an increased emphasis on the importance of SSL certificates for websites. In this article, we will explore why Google appreciates SSL certificates and the benefits of using them on your website.

Improved Security

One of the main reasons why Google appreciates SSL certificates is that they help to improve the security of a website. SSL certificates provide encryption, which means that any data transmitted between the user and the website is scrambled and cannot be read by third parties. This makes it more difficult for hackers and cybercriminals to intercept sensitive information, such as credit card details or login credentials.

Trust and Credibility

Another reason why Google values SSL certificates is that they help to establish trust and credibility. When a website has an SSL certificate, the browser displays a padlock icon in the address bar, indicating that the website is secure. This gives users confidence that their data is safe and that the website is legitimate.

Better SEO Performance

In addition to improved security and trust, SSL certificates can also have a positive impact on a website’s SEO performance. In 2014, Google announced that SSL certificates would be used as a ranking factor in its search algorithm. This means that websites with SSL certificates are more likely to rank higher in search engine results pages (SERPs) than those without.

Website Analytics

Finally, SSL certificates can also provide benefits in terms of website analytics. When a website has an SSL certificate, it can track referral data from HTTPS sites to HTTP sites. This means that if a user clicks on a link from an HTTPS site to an HTTP site, the referral data will be passed to the HTTP site, allowing the website owner to track the source of the traffic.


In conclusion, Google appreciates SSL certificates on websites because they provide improved security, establish trust and credibility, and can have a positive impact on SEO performance. As more and more users become concerned about online security, having an SSL certificate on your website is becoming increasingly important. If you want to protect your users’ data, establish trust, and improve your website’s performance, consider investing in an SSL certificate today.

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Author Avatar Rafał Namieciński

Chief Executive Officer. Sets the direction of Firmao's development. Under his leadership, Firmao CRM has become one of the leading CRM systems in Poland. On the blog, he shares thoughts on the latest CRM industry trends, offers tips on implementing and using CRM systems.

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