CRM
Project management with the use of CRM tools

Project management can be a complex and time-consuming process, requiring careful planning, organization, and communication. CRM (Customer Relationship Management) tools can help to streamline the project management process by providing a centralized... read more

Management
Bootstrapping: what is it?

Starting a business requires funding, but not all entrepreneurs have access to venture capital or other forms of funding. In recent years, a new approach to funding has emerged - bootstrapping. In this article, we'll explore what bootstrapping is and why... read more

CRM
9 sales cycles in the CRM system

A sales cycle refers to the stages a customer goes through from initial contact with a business to closing a sale. An effective CRM system can help businesses manage and track these stages, enabling them to optimize their sales process and increase... read more

Marketing
What is Click Through Rate?

Click-through rate (CTR) is a metric used in digital marketing that measures the ratio of clicks to impressions for a particular advertisement, email, or website. CTR is a key performance indicator (KPI) for marketers, as it provides insight into the... read more