Marketing
Brand Strategy – Value Proposition

A value proposition is a critical component of a brand strategy. It is a statement that communicates the unique value that a product or service offers to its customers. A strong value proposition can differentiate a brand from its competitors and provide... read more

CRM
CRM system – tips for beginners

A CRM system can be a powerful tool for managing customer relationships and improving sales and marketing efforts. However, if you're new to using a CRM system, it can be overwhelming to know where to start. In this article, we will discuss some tips for... read more

Marketing
Inclusive marketing – what is it?

Inclusive marketing is an approach that aims to create marketing campaigns and strategies that are welcoming, accessible, and relevant to people from diverse backgrounds. Inclusive marketing seeks to represent and include people from different races,... read more

CRM
CRM for law firms and advocates

Customer Relationship Management (CRM) software has become an essential tool for businesses across various industries, including law firms and advocates. The legal industry is highly competitive, and law firms and advocates need to find ways to... read more

WMS
Three signs that you need an ERP system

Enterprise Resource Planning (ERP) systems are designed to help businesses streamline their operations, improve efficiency, and reduce costs. However, some businesses may be hesitant to invest in an ERP system, either due to the perceived cost or because... read more

WMS
Is it time for an ERP system?

Enterprise Resource Planning (ERP) systems are a powerful tool for businesses looking to improve efficiency, streamline operations, and reduce costs. However, some businesses may be hesitant to invest in an ERP system, either due to the perceived cost or... read more