Effective revenue share (ERS) is a performance metric used to measure the profitability of an advertising campaign. It represents the amount of revenue generated by the campaign, after deducting all the expenses associated with it. Calculating ERS is... read more
Viral marketing is a marketing strategy that relies on creating content that is so engaging and interesting that it spreads rapidly through social networks, email, and other online channels. The term "viral" comes from the idea that the content spreads... read more
Return on Advertising Spend (ROAS) is a metric that measures the revenue generated by an advertising campaign relative to the amount of money spent on that campaign. It is an important metric for businesses that want to track the effectiveness of their... read more
Loyalty programs are a great way to incentivize customers to make repeat purchases, increase customer retention, and build brand loyalty. There are several different types of loyalty programs that businesses can implement to reward their customers for... read more
Online marketing has become an essential part of doing business in today's digital world. In order to be successful in online marketing, it's important to understand the principles of influencing. In this article, we'll explore seven principles of... read more
Seasonal marketing is a type of marketing strategy that takes advantage of the seasonal events and holidays throughout the year to promote products or services. This approach is commonly used by businesses to increase sales and engagement during specific... read more
Personnel management is an essential part of any business, and managing employees can be a complex and time-consuming task. However, with the help of an Enterprise Resource Planning (ERP) system, businesses can streamline their personnel management... read more
Pricing strategy is a critical component of any business, and the psychology of pricing can have a significant impact on consumer behavior and sales. Understanding the psychological principles behind pricing can help businesses to develop effective... read more
Web hosting is a critical component of any website, and the speed and performance of your hosting can have a significant impact on the user experience and overall success of your site. In this article, we will explore five key factors that can affect... read more
Customer needs analysis is an essential component of any successful business strategy. By understanding the needs and desires of your customers, you can develop products and services that are tailored to their needs, provide exceptional customer service,... read more
Cross selling is a sales technique that involves offering customers complementary products or services to those they are already purchasing. This technique can be used in a variety of industries, including retail, hospitality, and financial services. In... read more
Search Engine Optimization (SEO) is a vital component of any successful digital marketing campaign. SEO allows businesses to improve their search engine rankings, increase website traffic, and generate more leads and conversions. However, planning an SEO... read more
