Marketing
Is whisper marketing really effective?

The process of spreading information on the Internet is extremely rapid. What we thought was well hidden can suddenly appear on forums and social networking sites. However, our goal is to spread positive opinions about our company, which will reach... read more

Marketing
What are 4P and 7P rules?

What are the characteristics of 4P strategies? Today's e-entrepreneur has to deal with tasks from many areas - trade, marketing, advertising, law, logistics, public relations, modern technologies, and more. What elements do they consist of? To... read more

Marketing
Which marketing tools to use?

Every company starts with the marketing communication methods that they are most familiar with. Perhaps the competition uses them, or perhaps because "everyone does it". It happens that we choose the marketing tool we feel most comfortable with. If we... read more

Marketing
What is a marketing strategy?

Marketing strategy is a way of using the marketing potential and tactics of the company itself on the market, in order to successfully achieve its objectives. In fact, it is the actions of the company implemented in accordance with the marketing... read more

Marketing
How to build brand awareness?

Building brand awareness is planning and maintaining a positive image of a specific brand in the minds of consumers. These activities are aimed at increasing the recognition of the offered products or identifying them by the target group with high... read more