The process of spreading information on the Internet is extremely rapid. What we thought was well hidden can suddenly appear on forums and social networking sites. However, our goal is to spread positive opinions about our company, which will reach... read more
What are the characteristics of 4P strategies? Today's e-entrepreneur has to deal with tasks from many areas - trade, marketing, advertising, law, logistics, public relations, modern technologies, and more. What elements do they consist of? To... read more
We visit search engines practically every day. We look there for knowledge, inspiration, as well as specific products or services. In 2019 alone, Google received 2.3 trillion queries, and as much as 68% of all experiences in the virtual world begin with... read more
Every company starts with the marketing communication methods that they are most familiar with. Perhaps the competition uses them, or perhaps because "everyone does it". It happens that we choose the marketing tool we feel most comfortable with. If we... read more
Google Analytics is Google's well-known tool for analyzing traffic statistics and user behavior on a website. It is a free tool that allows you to analyze more data than that provided by Ads (AdWords). What is Google Analytics and how to get it... read more
Content marketing is about building long-term relationships with your audience by sharing valuable content with them. The basic activities that it includes are the creation, distribution, and promotion of content. The purpose of content marketing... read more
A marketing strategy as a document may or may not include different types of marketing strategies. This is because companies - depending on the profile of their activities, as well as the preferences of their consumers - will focus on different... read more
Marketing strategy is a way of using the marketing potential and tactics of the company itself on the market, in order to successfully achieve its objectives. In fact, it is the actions of the company implemented in accordance with the marketing... read more
Marketing communication, or simply the exchange of information between the company and the market environment is a process that can be carried out using many tools. We have at our disposal such forms as traditional leaflets and press advertising, e-mail... read more
Building brand awareness is planning and maintaining a positive image of a specific brand in the minds of consumers. These activities are aimed at increasing the recognition of the offered products or identifying them by the target group with high... read more
Automation is an issue that appears more and more often in marketing departments. Currently, companies that do not use automation are a more noticeable exception than those that have become convinced of it. What does automation integrate with? An... read more
The marketer faces an enormous challenge: how do you remember your message? What does email marketing have to do with it? By subscribing to the newsletter, the subscriber will receive messages at the most private place on the web - i.e. his or her... read more
