We are in an era in which technology is constantly changing and evolving, and along with it marketing, so it is necessary to keep abreast of the latest developments. The most common tool and the one used par excellence is email marketing. Email... read more
Introduction Email marketing has the capacity to swiftly and cheaply reach a broad audience, making it a useful tool for connecting with customers and decision-makers. Targeting certain clients and their interests gives firms the opportunity to... read more
Out of all the changes brought about by the global pandemic, remote work is one of the most noticeable ones. What began as an enforced response to the lockdown has persisted even after the crisis has abated. During this experiment with remote work, many... read more
Remarketing is an essential component of any comprehensive marketing strategy. It involves targeting customers who have already interacted with your brand in some way, such as visiting your website or adding items to their cart but not completing the... read more
Return on Investment (ROI) is a financial metric used to measure the profitability of an investment. In the context of Information Technology (IT) solutions for Small and Medium Enterprises (SMEs), calculating ROI is essential to determine the... read more
In today’s rapidly changing business landscape, marketing has emerged as a critical tool for businesses looking to survive and thrive. Here are some of the ways that marketing can help save your business. Reach new customers: Effective marketing can... read more
Adblock is a popular tool used by internet users to block online ads, which can be a major problem for advertisers who rely on ads to reach their target audience. However, there are several strategies that advertisers can use to avoid Adblock and... read more
Social media has become an integral part of many businesses' marketing strategies, and for good reason. With billions of users worldwide, social media platforms offer a huge potential audience for businesses to connect with and engage. However, in... read more
Digital ad fraud is a significant problem in the online advertising industry. It refers to the fraudulent activities that are committed to generate false impressions or clicks on digital ads, thereby increasing the costs for advertisers and reducing the... read more
Marketing automation has revolutionized the way businesses approach their marketing strategies. It allows for a more efficient and effective way of communicating with customers and prospects. But investing in marketing automation can be a significant... read more
Sales and marketing are two of the most critical functions for any business. While the two terms are often used interchangeably, they are distinct disciplines with different objectives. Sales focus on converting leads into customers, while marketing is... read more
Search engine optimization (SEO) is an essential component of digital marketing, helping businesses improve their online visibility and attract more organic traffic to their websites. However, not all SEO techniques are created equal. Black hat SEO... read more
