Marketing
Inclusive marketing – what is it?

Inclusive marketing is an approach that aims to create marketing campaigns and strategies that are welcoming, accessible, and relevant to people from diverse backgrounds. Inclusive marketing seeks to represent and include people from different races,... read more

Marketing
What is ROAS and how is it calculated?

Return on Advertising Spend (ROAS) is a metric that measures the revenue generated by an advertising campaign relative to the amount of money spent on that campaign. It is an important metric for businesses that want to track the effectiveness of their... read more

Marketing
What is seasonal marketing?

Seasonal marketing is a type of marketing strategy that takes advantage of the seasonal events and holidays throughout the year to promote products or services. This approach is commonly used by businesses to increase sales and engagement during specific... read more

Marketing
What is cross selling?

Cross selling is a sales technique that involves offering customers complementary products or services to those they are already purchasing. This technique can be used in a variety of industries, including retail, hospitality, and financial services. In... read more

Marketing
How to plan an SEO campaign?

Search Engine Optimization (SEO) is a vital component of any successful digital marketing campaign. SEO allows businesses to improve their search engine rankings, increase website traffic, and generate more leads and conversions. However, planning an SEO... read more

Marketing
What is Page Rank Sculpting?

Page Rank Sculpting is a search engine optimization (SEO) technique that involves manipulating the flow of PageRank within a website to increase the visibility of certain pages or content. This technique is based on the idea that PageRank, the algorithm... read more