Marketing
Customer loyalty

Customer loyalty is the degree to which customers consistently choose a particular brand over others in a specific market. It is an essential aspect of any successful business, as loyal customers can help drive sales and increase profits. Here are some... read more

Marketing
What is user generated content

User generated content (UGC) is any type of content that is created by users or consumers of a product or service, rather than by the brand or company that produces it. UGC can include anything from social media posts, product reviews, and blog comments... read more

Marketing
Remarketing – how it works?

Remarketing is a digital marketing technique that allows businesses to target customers who have previously interacted with their website or products. By using remarketing, businesses can increase their chances of converting these customers into actual... read more

Marketing
Influencer marketing – what is it?

Influencer marketing is a marketing strategy that involves partnering with individuals who have a large social media following to promote a brand or product. Influencers are typically individuals who have established themselves as experts or leaders in a... read more

Marketing
What is a call to action (CTA)?

A call to action (CTA) is a prompt or instruction that encourages the user to take a specific action. In the context of marketing, a CTA is typically used to encourage the user to take an action that will lead to a conversion, such as purchasing a... read more