Marketing
A/B testing

A/B testing is a popular technique used in marketing to optimize conversion rates and improve the performance of campaigns. It involves creating two different versions of a marketing element (such as an email, landing page, or ad) and testing them... read more

Marketing
How does remarketing work?

Remarketing is a powerful advertising technique that allows businesses to target users who have previously interacted with their website or products. By showing ads to users who have already expressed an interest in your brand, remarketing can help to... read more

Marketing
Viral marketing – what is it?

Viral marketing is a marketing strategy that leverages social media, word-of-mouth, and other forms of online communication to spread a marketing message rapidly and widely. The goal of viral marketing is to create content that is so engaging,... read more

Marketing
Digital marketing – what is it?

Digital marketing refers to the practice of using digital channels, such as search engines, social media, email, and websites, to promote and sell products or services. Digital marketing has become increasingly important in recent years as more people... read more

Marketing
How to develop your business remotely?

The COVID-19 pandemic has forced many businesses to adapt to a remote work environment, and for some, this has been a difficult transition. However, with the right strategies and tools, it is possible to develop and grow your business remotely. In this... read more

Marketing
What affects the position in Google?

Google is the most popular search engine in the world, and businesses rely on it to drive traffic to their website. However, ranking high on Google is not easy, as there are many factors that affect a website's position in search results. In this... read more