Contact Form: what is it?

Published: 01.08.22Management

The contact form on your website is an essential tool for collecting information from potential customers. It is the first point of contact between your business and your website visitors, and it plays a critical role in the customer journey. Unfortunately, many businesses make mistakes when it comes to designing and implementing their contact forms, which can lead to lost opportunities and frustrated customers. In this article, we will discuss five common mistakes that businesses make with their contact forms.

What is contact form?

A contact form is a web form that allows visitors to a website to easily send messages or inquiries to the website owner or administrator. It’s essentially an online alternative to sending an email, but with the convenience of filling out the message directly on the website. Here are five common mistakes that businesses make with their contact forms:

  1. Asking for Too Much Information: One of the most common mistakes businesses make with their contact forms is asking for too much information. This can be overwhelming for visitors, and they may abandon the form before completing it. Instead, focus on collecting the essential information that you need to follow up with the lead, such as name, email, and phone number.
  2. Poor Design: Another mistake that businesses make is designing their contact forms poorly. The form should be easy to read, and the fields should be well-labeled. The design should also be consistent with the rest of the website to avoid confusing visitors.
  3. Lack of Clarity: The language used in the contact form should be clear and straightforward. Visitors should understand what information they need to provide and what will happen after they submit the form. Avoid using vague language or technical jargon that may confuse visitors.
  4. No Sales Tracking: Many businesses overlook the importance of tracking leads generated through their contact forms. By tracking sales, you can better understand which marketing channels are driving the most leads, and optimize your marketing efforts accordingly.
  5. Poor Customer Experience: Finally, businesses often fail to provide a good customer experience when it comes to their contact forms. Visitors should receive a confirmation message after submitting the form, and businesses should follow up promptly with any inquiries. A CRM system can help businesses track and manage customer inquiries to provide a more efficient and personalized customer experience.

In conclusion, your contact form is a crucial element of your website and should be designed and implemented carefully. By avoiding these common mistakes, you can ensure that your contact form is effective in generating leads and providing a positive customer experience. Implementing a CRM system and sales tracking tools can help you streamline your lead management process and improve the overall effectiveness of your contact form.

Author Avatar Łukasz Magierowicz

Key Account Manager. Supports customers in the implementation and configuration process of the Firmao system. He has extensive knowledge of CRM systems. He collaborates with customers to understand their needs and help customize the system to their specific requirements.

Don't forget to share this article!

Related articles

Run your business successfully with Firmao