Landing page vs website – which is better for e-commerce?

Published: 09.03.23Marketing
Which is better for e-commerce – Landing page vs website

When it comes to e-commerce, businesses have a range of options for creating an online presence. Two common options are landing pages and websites. In this article, we’ll explore the pros and cons of each and help you decide which is better for your e-commerce business.

Landing Pages


  1. Focused Message: Landing pages are designed to focus on a specific product or service, making them ideal for targeted marketing campaigns.
  2. Higher Conversion Rates: Landing pages are designed to optimize conversions, with clear calls-to-action and a simplified user experience.
  3. Quick to Build: Landing pages can be created quickly and easily, making them ideal for testing new product or service ideas.


  1. Limited Content: Landing pages are designed to be simple and focused, which can limit the amount of content that can be shared with customers.
  2. Limited Functionality: Landing pages often have limited functionality compared to websites, which can limit a business’s ability to scale and grow over time.
  3. Difficult to Build for Complex Products: Landing pages are designed for simple products or services, which can make it challenging to create effective landing pages for more complex offerings.



  1. Comprehensive Information: Websites can provide a comprehensive overview of a business’s products and services, allowing customers to explore at their leisure.
  2. More Functionality: Websites often have more functionality than landing pages, such as search functionality, online ordering, and customer account management.
  3. Flexibility: Websites can be customized to meet the specific needs of a business, allowing for greater flexibility and scalability over time.


  1. Longer Build Time: Websites can take longer to build and launch compared to landing pages, which can delay a business’s ability to start generating revenue.
  2. Higher Upfront Costs: Websites often require more investment than landing pages, including design and development costs.
  3. Lower Conversion Rates: Websites can be more complex and overwhelming for customers, leading to lower conversion rates compared to landing pages.


In conclusion, the decision between a landing page and a website ultimately depends on your business’s specific needs and goals. While landing pages can be effective for targeted marketing campaigns and quick launches, websites offer more comprehensive information and functionality for businesses looking to scale and grow over time. When evaluating options for your e-commerce business, it’s important to consider the short-term and long-term needs of your business and choose a platform that aligns with your goals and objectives.

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Author Avatar Damian Janicki

Customer Success Manager. An expert with years of experience in customer service. Firmao has no secrets from him. Thanks to continuous work with customers, he knows perfectly well what problems companies face without the right software.

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