CRM
CRM – cloud-based or local

Choosing between a cloud-based or local CRM system can be a challenging decision for businesses. A local CRM system is installed on a company's servers, while a cloud-based system is hosted by a third-party provider and accessed over the internet. Both... read more

Management
Creating a newsletter

Creating a newsletter can be an effective way to communicate with your audience, build brand awareness, and generate leads. Whether you are starting from scratch or revamping your existing newsletter, these eight basic steps can help you create a... read more

Marketing
How to create an effective newsletter?

Newsletters are a valuable marketing tool for businesses looking to stay in touch with customers, promote products or services, and build brand awareness. However, creating an effective newsletter requires more than just sending out a regular email... read more

Marketing
Company profile on Linkedin

LinkedIn is a professional networking platform that allows businesses to connect with other businesses, employees, and potential customers. Creating a company profile on LinkedIn can help you build brand awareness, showcase your products or services, and... read more

Marketing
Effective link building

Link building is an essential part of SEO and involves acquiring backlinks from other websites to your own. Backlinks help improve your website's authority and ranking in search engines, making it easier for potential customers to find you online. In... read more

Marketing
SEO and UX – a perfect pair?

Search engine optimization (SEO) and user experience (UX) are two critical components of a successful digital marketing strategy. While these two concepts may seem unrelated, they are actually closely linked, and when implemented together, they can lead... read more

Marketing
What is a conversion?

In the world of digital marketing, a conversion is a term used to describe when a user completes a desired action on a website or landing page. The action could be anything from making a purchase, filling out a form, signing up for a newsletter, or... read more

Marketing
How to write an FAQ?

An FAQ (Frequently Asked Questions) page is a valuable resource for website visitors seeking answers to common questions about a company, product, or service. It can save time for both the customer and the company by providing answers to common queries,... read more