Marketing
USP – what is it?

USP stands for Unique Selling Proposition, and it is a marketing concept that refers to a specific benefit or feature that sets a product or service apart from its competitors. The USP is a key element in developing a successful marketing strategy, as it... read more

Sales
How to promote e-commerce

Promoting your e-commerce store can be a challenge in today's competitive market. To stand out and drive sales, you need to find ways to reach your target audience, engage them with your brand, and deliver a personalized shopping experience. Two powerful... read more

Management
Organizational culture

In today's fast-paced business world, companies are looking for ways to gain a competitive edge. One area that has gained increasing attention is organizational culture. Organizational culture refers to the shared values, beliefs, attitudes, and... read more

Sales
How to be successful in direct selling?

Direct selling is a popular way for individuals to start their own business and earn income. Direct selling involves selling products or services directly to consumers, typically through person-to-person interactions or home parties. To be successful in... read more

Sales
Sales culture in 4 ways

Sales culture refers to the shared values, attitudes, and practices that drive a company's approach to sales. A strong sales culture can help to drive revenue growth, improve customer satisfaction, and create a more collaborative and motivated workforce.... read more

CRM
CRM and GDPR

In today's digital age, customer data is essential for businesses to provide better services and create effective marketing strategies. However, with the introduction of the General Data Protection Regulation (GDPR) in the European Union in 2018,... read more

Marketing
What is national branding

National branding is the practice of creating a positive image and reputation for a country in order to attract investment, tourism, and talent. It involves the use of branding strategies, similar to those used by businesses to promote their products and... read more