Referral marketing, also known as word-of-mouth marketing, is a type of marketing that involves encouraging and incentivizing customers to promote a company's products or services to their friends, family, and acquaintances. In essence, referral... read more

If you're new to online advertising, you may have heard the term CPC, or cost per click. But what exactly does it mean, and how does it affect your advertising campaigns? In this article, we'll explore what CPC is, what affects it, and how to calculate... read more

Analysis and statistics are essential components of search engine optimization (SEO). In this article, we'll explore how analysis and statistics can help you optimize your website for search engines and improve your overall SEO strategy. Why Analysis... read more

Building a strong personal brand is crucial for success in today's competitive marketplace. A personal brand is a reflection of who you are, what you stand for, and what you have to offer. Here are some tips on how to build a strong personal... read more

Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a list of email subscribers. It is one of the most effective ways to reach customers and build relationships with them. Here are some tips for... read more

Online marketing, also known as digital marketing, is the practice of promoting products or services through digital channels, such as search engines, social media, email, and websites. There are many advantages to online marketing,... read more

Content recycling is the practice of repurposing existing content to create new content. This can involve taking an old blog post, for example, and turning it into a podcast episode or video. Content recycling is becoming increasingly popular as... read more

Content gap in e-commerce refers to the difference between the content that is available on an e-commerce website and the content that customers are looking for. In other words, it is the gap between the information that customers need to make a... read more

A good infographic is like a billboard standing by a speeding highway. It conveys the message quickly, effectively and does not require much involvement. There is one condition: it must be well prepared. Contemporary marketing communication - especially... read more

Interactive content refers to any type of content that requires active participation from the viewer, rather than just passive consumption. This can include quizzes, polls, surveys, games, calculators, and interactive videos, among other types of... read more

Public relations on the internet, also known as digital PR, refers to the use of online channels and digital media to manage a company's reputation and communicate with its audience. It includes a wide range of tactics such as social media marketing,... read more