Marketing
How does affiliate marketing work?

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer or visitor brought to the business through the affiliate's marketing efforts. Affiliate marketing works by creating partnerships between... read more

Marketing
Affiliate marketing – what is it?

Affiliate marketing is a performance-based marketing strategy in which a business rewards affiliates for each customer or visitor brought to the business through the affiliate's marketing efforts. Affiliate marketing works by creating partnerships... read more

Marketing
Pop up marketing

Pop up marketing is a strategy that involves using pop-ups or pop-unders to promote products or services to website visitors. Pop-up ads are typically displayed in a separate window or tab, often appearing when a user clicks on a link or visits a... read more

Marketing
What is product marketing?

Product marketing is a crucial part of a company's overall marketing strategy, focused specifically on promoting and selling products or services. Product marketing involves a range of activities aimed at identifying and targeting potential customers,... read more

Marketing
Building brand awareness

Building brand awareness is a crucial part of any marketing strategy. It helps businesses create a strong presence in the marketplace and attract customers. In this article, we will discuss some of the best practices for building brand... read more

Marketing
CPO – what is it?

CPO stands for Cost Per Order or Cost Per Acquisition, and it is a metric used in digital advertising to measure the cost of acquiring a new customer or completing a sale. CPO is a key performance indicator (KPI) that businesses use to evaluate the... read more

Marketing
Flywheel – what is it?

The flywheel is a business model and growth strategy that has gained popularity in recent years. It is a cyclical process that involves using customer experience, marketing, and sales to attract and retain customers, generating momentum and accelerating... read more