Marketing
Smart Shopping Campaigns

Smart Shopping Campaigns is a powerful advertising tool offered by Google Ads that combines automation with machine learning to optimize ad performance for e-commerce businesses. It uses real-time data to automatically adjust bidding and ad placement to... read more

Marketing
What is the AIDA model?

The AIDA model is a commonly used marketing and advertising framework that stands for Attention, Interest, Desire, and Action. It is a four-stage model that describes the process that a consumer goes through when they are considering purchasing a product... read more

Marketing
Trends in social media 2023

As social media continues to play a significant role in our lives, it is constantly evolving, and new trends are emerging. Here are some of the trends that are expected to dominate social media in 2023: Increased Use of Video Content Video content... read more

Marketing
Videos on YouTube or Facebook?

When it comes to video marketing, businesses have a range of platforms to choose from, but two of the most popular are YouTube and Facebook. While both platforms offer unique benefits, businesses need to consider their goals and target audience when... read more

Marketing
Creating a company logo

Creating a company logo is an important part of establishing a brand identity. A logo is a visual representation of a company and can help to communicate its values, personality, and products or services. Here are some key steps to creating a company... read more

Marketing
Marketing without cookies

The digital marketing landscape is constantly evolving, and one of the biggest changes in recent years has been the phasing out of third-party cookies. Third-party cookies have long been used to track user behavior and gather data to inform marketing... read more

Marketing
Myths about SEO

Search Engine Optimization (SEO) is an essential aspect of digital marketing, but there are many myths surrounding it that can lead to confusion and incorrect strategies. Here are some more and less known myths about SEO: Myth: SEO is a one-time... read more