Management
The 4C concept – what is it?

Although the 4P formula has a strong basis, it has started to fail over time. All because the market of goods and services has changed significantly over the years and nowadays is completely dominated by the consumer. Therefore, a new model was... read more

Management
How to manage a team?

Would you like to create a solid team? Do you need advice on how to work with people to make your company run successfully? You have come to the right place! Effective team management is one of the most important skills of a good manager. And a loyal... read more

Management
What does it mean to be SMART?

The name SMART is an acronym for five words: specific, measurable, attractive, realistic, timely defined. In addition, the word "smart" means clever. So, it is a method of formulating "smart" goals so that there are more chances of achieving them. At... read more

Management
How to conduct an effective follow-up?

We're all familiar with the phrase "Good morning, just wanted to make sure…". It's the most common follow-up in sales - so common as to be ineffective. Perhaps because we've seen it so many times, we rarely get a response to it ourselves. Then how to... read more