The CRM program is mainly used as a database to improve the management of customer information and use it to optimize the operation of the enterprise. The system also supports the effective and efficient sale of goods and services, enables the... read more
The implementation of a functional IT system in the company, which will significantly contribute to the development of the company, is a very important issue. However, in view of the huge number of solutions and diverse needs, the investment in the... read more
We visit search engines practically every day. We look there for knowledge, inspiration, as well as specific products or services. In 2019 alone, Google received 2.3 trillion queries, and as much as 68% of all experiences in the virtual world begin with... read more
Deductible costs are the costs incurred to earn revenue or to preserve or secure a source of revenue. If the expenses meet this definition, are related to the business, and are properly documented (e.g. by an invoice for the company's data), they may... read more
Remote work is an increasingly popular employment model today. Why? It is related, among other things, to the progressive process of globalization. Today's employers can search for the necessary qualifications in employees from other parts of the... read more
Every company starts with the marketing communication methods that they are most familiar with. Perhaps the competition uses them, or perhaps because "everyone does it". It happens that we choose the marketing tool we feel most comfortable with. If we... read more
The customer relationship management system exceeds the bounds of handling a business and its closely related aspects. CRM helps businesses to build a close-knit relation with their existing customers, find new customers as well as win back former... read more
Google Analytics is Google's well-known tool for analyzing traffic statistics and user behavior on a website. It is a free tool that allows you to analyze more data than that provided by Ads (AdWords). What is Google Analytics and how to get it... read more
Although the 4P formula has a strong basis, it has started to fail over time. All because the market of goods and services has changed significantly over the years and nowadays is completely dominated by the consumer. Therefore, a new model was... read more
Sometimes a young company has to face many problems. Among them are expenses, which in the first period of its operation may turn out to be more than profits. However, the company's situation will probably begin to change. There will be,... read more
Would you like to create a solid team? Do you need advice on how to work with people to make your company run successfully? You have come to the right place! Effective team management is one of the most important skills of a good manager. And a loyal... read more
The name SMART is an acronym for five words: specific, measurable, attractive, realistic, timely defined. In addition, the word "smart" means clever. So, it is a method of formulating "smart" goals so that there are more chances of achieving them. At... read more
