CRM
How does the CRM program work?

The CRM program is mainly used as a database to improve the management of customer information and use it to optimize the operation of the enterprise. The system also supports the effective and efficient sale of goods and services, enables the... read more

Marketing
Which marketing tools to use?

Every company starts with the marketing communication methods that they are most familiar with. Perhaps the competition uses them, or perhaps because "everyone does it". It happens that we choose the marketing tool we feel most comfortable with. If we... read more

CRM
7 most important benefits of CRM software

The customer relationship management system exceeds the bounds of handling a business and its closely related aspects. CRM helps businesses to build a close-knit relation with their existing customers, find new customers as well as win back former... read more

Management
The 4C concept – what is it?

Although the 4P formula has a strong basis, it has started to fail over time. All because the market of goods and services has changed significantly over the years and nowadays is completely dominated by the consumer. Therefore, a new model was... read more

Management
How to manage a team?

Would you like to create a solid team? Do you need advice on how to work with people to make your company run successfully? You have come to the right place! Effective team management is one of the most important skills of a good manager. And a loyal... read more

Management
What does it mean to be SMART?

The name SMART is an acronym for five words: specific, measurable, attractive, realistic, timely defined. In addition, the word "smart" means clever. So, it is a method of formulating "smart" goals so that there are more chances of achieving them. At... read more